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Research papers

What is the value of our car?

This paper explores ways of using value based segmentation to position car brands and models. It shows that both domain specific variables and general human values can be matched in a model that describes what car buyers seek in cars and how this...

Catalogue: International Automotive Marketing Conference 1998
Authors: Gerton Poot, Fred Schipper, Charles Engelaar
Company: Trendbox B.V.
June 15, 1998
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Citation

Poot, Schipper and Engelaar (1998a, June 15). What is the value of our car?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-is-the-value-of-our-car-